Case study · Concept (not client work)

VIA BOSNIA: website concept for private transport and travel

A design study for private transport from Sarajevo: airport pickups, ready-made routes and custom trips with a dedicated driver. In English, for visitors planning a trip. This is a concept, not a commissioned project.

The idea

Travellers want three answers before they book: where can I go, how does it work, and what vehicle will pick me up. The concept answers them in that order, with large photography and calm, editorial typography.

What the concept shows

How it works

Three steps: choose a route, the driver picks you up, explore at your own pace.

Destinations

Photo cards for the places worth the road — Sarajevo, Mostar, Blagaj, Kravice, Jajce, Lukomir and more.

Ready-made routes

Route cards with distance and stops, so a trip can be picked in one look.

Fleet and reservation

The vehicles shown for what they are, and a reservation form that pre-selects the chosen vehicle.

VIA BOSNIA concept: hero “Bosnia, your way.” over a photo of Sarajevo — Opening screen.

VIA BOSNIA concept: three steps explaining how a private route works — How it works.

VIA BOSNIA concept: destination cards for Sarajevo, Mostar, Blagaj, Kravice, Jajce and Lukomir — Destinations.

Open the concept

Open the VIA BOSNIA concept.

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